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Published By: TrendKite     Published Date: Apr 25, 2018
Sometimes a perfect storm comes together to signal a radical shift or rebirth of an industry. But it’s not enough to say public relations is in flux or rapidly changing. It’s more impactful to discuss the evolution of the change, understand the potential gaps, and be early to capitalize on opportunities created by these gaps. The path for change in the PR industry has been tumultuous. And understandably so. The irrationality of basing performance on vanity metrics is so ingrained in the profession that the left-brain, rational piece has been pushed aside. This has created a culture of estimating based on vanity metrics like AVE (ad value equivalency), leading to a dynamic where the C-suite craves that WSJ or TechCrunch story, yet doesn’t believe PR’s reporting on the value of that coverage. When everyone in the marketing stack is crunching numbers and showing real, tangible value, PR is holding onto air. Why keep setting the profession up for failure by perpetuating the cycle of abstr
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ave, trendkite, marketing
    
TrendKite
Published By: Seismic     Published Date: May 14, 2019
"Sales leaders are constantly on the lookout for new ways to improve processes, motivate their teams, unlock efficiencies, and ultimately close more deals. Making that quest more difficult? There are a million ways to measure an organization’s overall achievement of those goals. To maximize revenue growth, 3 strategic imperatives are usually: ? Shortening the sales cycle ? Reducing the cost of customer acquisition ? Increasing the lifetime value of the customer Download the guide to learn the 12 major KPIs (key performance indicators) that sales teams should use to measure effectiveness and efficiency with the goal of driving sales success.
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Seismic
Published By: LogMeIn     Published Date: Feb 27, 2018
Customer service organizations are struggling to react to the pace of innovation and the explosion of channels and devices. To get ahead of these challenges, AD&D pros must deeply invest in automation — automated answers, automated conversations, automated agent guidance, and automated end-to-end processes. They must also invest in intelligence to ensure automated technologies evolve and learn from prior interactions over time. Automation and intelligence quell the headcount increases. They will free agents from working on low-value or repetitive tasks, as they will only have to address highly complex customer scenarios or exceptions to standard operations. This also enables them to focus on building connections with customers to garner their satisfaction and loyalty.
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customer, service, operations, optimization
    
LogMeIn
Published By: Oracle     Published Date: Mar 01, 2019
Using PaaS to build and extend the functionality of cloud software products (SaaS) means that you: - No longer have the cost of maintaining hardware and / or a data center (especially if it is not being utilized 100% of the time) \ lowering costs and expanding resources - Can set up development environments quickly and easily, boosting speed, innovation and agility - Save time, improving speed and agility and reducing time to market - Only pay for what you use, further reducing costs and increasing flexibility …which, in turn, will provide faster time-to-value.
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Oracle
Published By: MoreVisibility     Published Date: Dec 19, 2017
As the approach to strategic business decision making becomes more and more data driven, a method for consolidating our various data sets, which are often spread across multiple systems becomes exceedingly important. Two of the biggest players in data driven decision making are website analytics platforms and customer relationship management systems. The former includes accumulating data on top of the funnel behavior such as site traffic origins, lead generation, content consumption tracking, device usage, and overall site behavior. While the latter has a focus more on bottom of the funnel activity such as lead nurturing, customer status, lifetime value, etc. Lastly, without communication between these two essential platforms, a complete understanding of your customers, from lead to longtime client, may never be possible. A web analytics (Google Analytics) and CRM integration provides you with a 360 degree view of your customer base, so that you can understand not just what PPC efforts
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MoreVisibility
Published By: Microsoft     Published Date: Jul 20, 2018
When you’re in the software business, your resources can be spread pretty thin. You like to stay focused on building great software, but there are always distractions— from supporting sales opportunities to assisting with customer deployments and troubleshooting existing installations. With so much time spent maintaining the status quo, few cycles remain for modernizing your technology, streamlining internal operations, delivering new customer value, and broadening your customer base. More likely than not, your offerings are based on an on-premises approach, forcing you and your customers to spend considerable time on essential requirements like infrastructure, scalability, availability, and security. Today, you still must deliver on those essentials, but the solutions you’re building—or, more accurately, the solutions you want to be building—need to do a lot more: support millions of users, span the globe, make sense of petabytes of data, and wow users in new ways. At the same time, y
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Microsoft
Published By: Microsoft Office 365     Published Date: Mar 01, 2018
Giving employees the right tools to do their best work can be challenging in today’s world of multiple devices and diverse work styles. This e-book reveals how to choose technology that helps your workforce: Protect company data Get more done Collaborate with colleagues Stay in control of their schedules Spend more time on value-added tasks
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Microsoft Office 365
Published By: Jive Software     Published Date: Jun 26, 2013
Companies today are acutely interested in becoming more customer-centric and increasing customers’ lifetime value. One key way to deepen engagement with customers is by creating and cultivating a customer community, but many companies don’t know how to develop a compelling community—one that keeps customers engaged over time. Learn 6 ways to create a customer centric culture.
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customer value, customer engagement, customer community, customer service
    
Jive Software
Published By: MuleSoft     Published Date: Jul 13, 2018
"Organizations are increasingly looking for ways to better compete in the market by releasing products and/or services more quickly. This has left us with a variety of technology buzzwords, from APIs and microservices to DevOps, all promising great gain. It’s worth asking: which are worth the cost and time to implement? And what are the advantages of APIs, microservices, and DevOps? Read this e-book to learn about the advantages of APIs, microservices, and DevOps, all of which can help organizations increase their capacity for change. Topics covered include: -The API economy and how it is igniting a cultural shift in businesses -How APIs and microservices are not only becoming the norm in enterprises, but are also changing the role of IT -Why DevOps and APIs deliver greater advantages and business value together, than they deliver individually"
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MuleSoft
Published By: Movable Ink     Published Date: Apr 01, 2016
Modern marketers have access to endless amounts of data and limited time to process and analyse it. Transforming it into something that offers real value is essential and the basis for marketing success. Download ‘8 Smart Data Tips for Modern Marketers’ to get actionable tips and tricks that will help you avoid analysis paralysis, enhance customer experiences and identify new customers.
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email marketing, big data marketing, marketing automation, email personalisation
    
Movable Ink
Published By: Localytics     Published Date: Jul 18, 2014
In this 29-page eBook, written for people new to app marketing, you'll learn how to run app marketing campaigns that increase engagement, ROI and lifetime value.
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app marketing, mobile marketing, app marketing guide, mobile marketing guide, market an app, push messaging, push marketing, in-app messaging, in-app marketing, user engagement, a/b test, ab test, app marketing best practices, android app marketing, ios app marketing, iphone app marketing, segment users, engage users, market app, message user
    
Localytics
Published By: Adaptive Planning     Published Date: Dec 05, 2011
Join us for an informative webinar and learn how easy it can be to create exceptional value through FP&A. You will hear case studies describing how leading insurance companies worldwide have been able to move beyond Excel and save time, enhance companywide collaboration, and improve business decisions - ultimately resulting in higher revenues and profits. And you'll also see a demo of how Adaptive Planning's award-winning software creates value for insurance companies.
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finance, business, budget, insurance firms, fp&a, adaptive planning, revenue, profit, expenses
    
Adaptive Planning
Published By: Lenovo and Intel®     Published Date: Jan 08, 2019
If you are trying to process, understand, and benefit from "big data," you need SAP® HANA®. In-memory database Process data at extreme speeds Real-time analytics and insights If you want to make sure you have access to your data for insights, whenever and wherever you need them, then SAP HANA on Lenovo's future-defined infrastructure—powered by the Intel® Xeon® Platinum processor—delivers what you need. Get the details on everything you need to know about the value of SAP HANA, why SAP chose Lenovo for their own HANA installation, and how Lenovo can help your organization today.
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sap hana, lenovo, intel, big data, database, analytics, insights
    
Lenovo and Intel®
Published By: Pega     Published Date: Sep 11, 2015
This paper examines three areas to compare Pega Sales Automation and Sales Cloud’s ability to deliver in a complex environment. The key areas that we will explore include: -Anticipating sales rep and customer needs and delivering real-time actions and offers -Connecting the end-to-end sales process, seamlessly and consistently -Delivering long-term value by keeping up with changing market and sales needs
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Pega
Published By: Godfrey     Published Date: Oct 24, 2008
This document is intended to provide us with the information we need to generate an audit of your existing system for sales lead management. This audit is organized into several parts, starting with a cursory survey of your business environment, and then focusing on the key aspects and issues of sales lead management. Since our face-to-face meeting time may be limited, we hope this audit will allow you to provide more thoughtful and detailed information, so that our deliverable to you is of significant value.
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godfrey, lead management system, lead-generating communications, lead processing, lead reporting
    
Godfrey
Published By: Godfrey     Published Date: Oct 24, 2008
Godfrey’s Channel Strategy Audit is intended as a guide to assist you in providing the information we need to generate a distribution channel strategy analysis. This audit is organized into several parts, starting with a cursory survey of your business environment, and then concentrating on the key issues that can result in strengthening or reshaping your distribution channel strategy. Although our face-to-face meeting time may be limited, we hope this audit will allow you to provide more thoughtful and detailed information, so that our deliverable to you has significant value.
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godfrey, channel strategy audit, b2b marcom, channel communications, distribution network, channel marketing, marketing to distributors, distribution channel, sales and marketing distribution, channel distribution, b2b communications
    
Godfrey
Published By: IBM     Published Date: Jul 25, 2012
IBM PureSystems offers highly integrated solutions that can help you deploy and tune applications for cloud architectures with ease. Read the research report to take a deeper look at PureFlex Systems within the PureSystems family and learn how PureFlex Systems can help you streamline management and accelerate client time-to-value with a new integrated and modular system/subsystem.
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technology, cloud computing, cloud architecture, storage, management, storage management, ibm puresystems, ibm
    
IBM
Published By: IBM     Published Date: Oct 19, 2017
Customer engagement has emerged as the most critical competitive factor in the current environment. Fueled by widespread mobile access and constant social connectedness, customers are demanding that every interaction, across every channel, be simple, streamlined and seamless. High expectations mean high stakes. When options abound and patience is low, customers don’t stick around. Companies need to get it right the first time. This new customer-centric standard and the ability to connect directly with customers is fueling a depth and breadth of enterprise reinvention. Ensuring that every customer experience across every conceivable channel delights and adds value calls for a Smarter Process approach and a new perspective on business process management.
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IBM
Published By: IBM     Published Date: Jul 10, 2009
There has never been a more important time to uncover process waste, reduce non-value adding activity, and increase productivity. Lean Six Sigma (LSS) produces real results, and when combined with business process management (BPM) and service oriented architecture (SOA) can position a company for growth as the economy begins to improve.
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six sigma, lean, bpm, soa, lss, lean six sigma, service oriented architecture, business process management
    
IBM
Published By: FICO EMEA     Published Date: Feb 11, 2019
The automotive leasing and financing industry is facing its most competitive times. Market disruptors are moving quickly, leveraging technology to provide polished and high-value customer experiences to lure business away from more traditional lenders. However, the use of smart technology and automated credit decisioning can enable auto lenders to make accurate lending decisions and gain a competitive edge. Learn how you can: • Issue accurate and immediate credit financing decisions at the point of sale • Reduce delinquencies and credit losses • Grow your lending portfolio • Create winning offers using data and analytics • Speed up credit decisions to prospects and stay competitive • Use smart analytics to enhance the customer service experience Download the case study round up Digital Transformation for Automotive Finance to learn how you can transform your business.
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collections treatment optimisation, customer retention, lending decision, collection optimisation, debt managemen, auto leasing financing, automated credit decisioning
    
FICO EMEA
Published By: Infoblox     Published Date: Jun 11, 2012
Companies require products that offload routine functions from the technology staff so that they can focus on more-important tasks. Download this whitepaper to learn what automation can do for you.
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infoblox, time, value, network, network automation, automation, tasks, productivity, configuration, infrastructure, enterprise, enterprise network, compliance
    
Infoblox
Published By: IBM     Published Date: Aug 24, 2017
Data governance is all about managing data, by revising that data to standardize it and bring consistency to the way it is used across numerous business initiatives. What’s more, data governance ensures that critical data is available at the right time to the right person, in a standardized and reliable form. A benefit that fuels better organization of business operations, resulting in improved productivity and efficiency of that organization. Thus, the importance of proper data governance cannot be understated. The concepts of data governance have evolved, where the first iteration of data governance, often referred to as version 1.0, focused on three simplistic elements: objectives, structure and processes; having a limited focus and scope due to its tactical usage. The opportunity from the growing value of data in the realm of analytics, business intelligence, and generating insights was left unrealized. Today, organizations are moving towards what can be called Data Governance 2.0,
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ibm, unified governance strategy, data management, data governance
    
IBM
Published By: Rand Secure Archive     Published Date: Jun 06, 2013
Most organizations possess considerable intellectual property. Unfortunately, that information is useless unless employees know how to find it. The time that staff members spend searching for data, often fruitlessly, represents a real cost to organizations. In some instances, when employees can’t find the information they’re looking for, they end up duplicating work. Archiving tools with powerful index and search capabilities can help maximize the value of intellectual property.
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data, archive, tools, index, search, value, intellectual property
    
Rand Secure Archive
Published By: Oracle Social Cloud     Published Date: May 02, 2014
Is your organization positioned to enable social across the enterprise? Download this ebook from the Altimeter Group and Oracle Social Cloud team to learn: The value of social business transformation Six steps to becoming a social business
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oracle, srm, social business, social media
    
Oracle Social Cloud
Published By: HP     Published Date: Oct 15, 2014
Overcoming IT’s operational challenges based on infrastructure complexity is a serious issue.Not only is a piecemeal architecture difficult and inefficient to manage, but it is also very expensive when the Total Cost of Ownership is considered. Reducing that complexity not only frees up personnel but also budgetary resources. Converged Infrastructure offers the opportunity for organizations to drastically increase their IT and user productivity at a significantly lower TCO. Improved IT efficiency and agility accelerates time to value by a significant margin. See a simpler, more efficient infrastructure here.
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virtualization, data center, cloud, infrastructure, red hat, integrated, optimization, solution, public, private, business
    
HP
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