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Published By: Marketo     Published Date: Jun 08, 2017
As a marketer, you know how critical it is to understand how your marketing efforts contribute to the bottom line. There’s a lot that goes on behind-the-scenes to generate sales pipeline and ultimately revenue. And by becoming a data-driven marketer that’s in tune with the right metrics, you can demonstrate marketing’s contribution to both. Metrics illustrate the impact that you and your team are driving in the organization, which is critical to ensure you have the budget and resources you need to deliver optimum business outcomes. Without metrics, it’s nearly impossible to measure the success of your activities and identify elements to optimize in future campaigns. And without them, there’s no way to determine your return on investment (ROI).
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Marketo
Published By: Cisco     Published Date: Jun 21, 2016
Enterprises are leveraging advancements in what IDC calls “3rd Platform” technologies — cloud, Big Data, mobility, and social — to create new business opportunities and gain competitive advantage. These trends are putting more pressure on IT organizations to transform their datacenter operations to better support business initiatives aimed at reducing costs, increasing revenue, and strengthening customer relationships. This has driven increased demand for converged or integrated systems that provide the tools needed to reduce capital costs, improve operational efficiencies and, ultimately, increase agility within the datacenter.
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Cisco
Published By: Campaigner     Published Date: Apr 30, 2015
This report is about how to create an effective email drip campaign that will: maximize email campaign's effectiveness, send relevant content, and build relationships to ultimately sell to them forever.
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email drip campaign, content marketing, crm, customer engagement, email marketing, big data
    
Campaigner
Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Context can make or break the communication – and, ultimately, the relationship – between a consumer and a brand. Today’s consumers expect relevant communications that speak directly to their needs in the moment. We have the technology today to deliver such messages – but there are significant barriers to developing relevant, contextual programs of this kind. Some of the development challenges represent new versions of old challenges. Take data as an example: it has always been hard to harness data from different sources and to leverage insights in real time. But today, there are additional opportunities – if not expectations – for marketers to use contextual data to better reach and engage customers through the optimal channel(s).
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data driven marketing, contextual marketing, cmo, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning, product recommendation
    
Selligent Marketing Cloud
Published By: Google - SAP     Published Date: Jun 20, 2019
Maximize go-to-market initiatives with SAP To succeed in today’s hypercompetitive environment, consumer products companies need greater speed and agility. See how SAP C/4HANA solutions can help you synchronize activities across your modern trade and direct-to-consumer efforts – and ultimately bring you closer to your consumers. Grow your brand and your market share with an intelligent strategy. The Crossover Effect: Positioning Consumer Products Companies for Growth Learn how SAP empowers consumer products companies to improve customer experience and leverage new types of data, digital capabilities, and success measures to drive growth. ? Join the Direct-to-Consumer Revolution Learn about how SAP Customer Experience solutions enable consumer products companies to get closer to the consumer than ever before. ? Henkel Drives Sales Innovation with SAP Trade Management Martin Reinicke of Henkel Beauty Care shares how the SAP Trade Management solution helps the company adapt to rapid m
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Google - SAP
Published By: Marketo     Published Date: Mar 11, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
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marketo, lead generation, defining a lead, seo, landing pages, social media, email marketing, middle of the funnel, optimization, metrics, testing
    
Marketo
Published By: Marketo     Published Date: Feb 11, 2019
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, TheDefinitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team. ResizedImage389253 dog with laptop lead generation You’ll learn how to: Define a lead and understand his or her buying journey Build a robust lead generation strategy t
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Marketo
Published By: Marketo     Published Date: Mar 13, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
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marketo, lead generation, defining a lead, seo, landing pages, social media, email marketing, middle of the funnel, optimization, metrics, testing
    
Marketo
Published By: FRx Software     Published Date: Aug 21, 2009
Ultimately, it all adds up to one thing: lack of control. You need more control over the amount of time it takes to put the budget together, more control over how long it takes to make a change in the budget whenever it's needed, more control over the accuracy of the data, and more control over who can access that data.
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budgeting, budget, excel, accounting, finance, frx software, enterprise resource planning, erp, frx
    
FRx Software
Published By: Vocus, Inc     Published Date: Dec 16, 2008
Analyze the expanded role of PR professionals as they lead strategic company initiatives.  Learn techniques to support business growth and ultimately the company’s bottom line.
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pr professionals, public relations, pr role, pr initiative, vocus, roi
    
Vocus, Inc
Published By: Group M_IBM Q119     Published Date: Feb 04, 2019
Supply chains are the lifeblood of a business, impacting everything from the quality, delivery and costs of an organization’s products and services, to customer service and satisfaction, and ultimately profitability
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Group M_IBM Q119
Published By: Proofpoint     Published Date: Aug 10, 2017
With data breaches at an all-time high, the time is now for organisations to identify and protect all personal EU data, and drive towards compliance to the GDPR–failure to do so will lead to significant disruption of business. What’s more, adhering to a compliance and standards based framework can ultimately help the business attract and retain more customers. In the case of the GDPR, compliance demonstrates the organisation’s investments in security, privacy, and customer care.
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data audit, eu data, vendor risk, organisation, technology, archive management, messaging, content protection
    
Proofpoint
Published By: Five9     Published Date: Aug 16, 2013
Six out of ten contact centers projected to have a cloud-based contact center deployed by the end of 2013. Why? Ultimately, because it will help them be more responsive to their customers, without the prohibitive costs of carrying enough premise-based technology to cover demand spikes. In this concise analysis of two recent contact center executive surveys, Aberdeen Group analysts discuss how cloud-based infrastructure enables contact centers to excel in key activities including center activity reporting, agent performance feedback and more.
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cloud, roi, contact center, crm, solution, technology, premise-based
    
Five9
Published By: Comcast Business     Published Date: Feb 06, 2017
The right network can enable banks and financial services firms to provide service that spans the branch office to the home office or mobile device, offering a seamless customer experience no matter how their business is conducted. It is imperative, then, that banks understand the impact their network has on the speed, agility and flexibility of the systems that serve their customers, which ultimately impacts their bottom line.
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Comcast Business
Published By: CA Technologies     Published Date: Jun 01, 2018
Thanks to numerous, headline-making incidents in recent years, cybercrime has risen toward the top of the concern list for many organizations—and the customers with whom they do business. You’ve heard many of the stories. Major health insurers, such as Anthem, Premera BlueCross and CareFirst had personal information for millions of their customers stolen. Sony Pictures experienced a breach that not only embarrassed employees and adversely impacted the release of the high-profile film, “The Interview,” but also damaged systems and applications—making it extremely difficult for the company to conduct business. The list goes on. Some you maybe haven’t heard, like the one about CodeSpaces, a provider of version management services to developers. When attackers were able to gain access to its cloud-based management consoles, they deleted the company’s entire infrastructure and backups—ultimately forcing CodeSpaces out of business. The bad news for organizations like yours is, thanks to the
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CA Technologies
Published By: Cisco     Published Date: Nov 30, 2016
With the overwhelming amount of content bombarding everyone daily, marketers need a way to break through the clutter. This best practices guide looks at three meeting formats that smash through the noise and can help your business find more and better quality leads With this modern marketer’s online meeting primer, you’ll have the best practices used by top marketers to turn leads into qualified sales opportunities and, ultimately, revenue.
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Cisco
Published By: Datastax     Published Date: Aug 23, 2017
Part of the “new normal” where data and cloud applications are concerned is the ability to handle multiple types of data models that exist in the application and persist each in a single datastore. This data management capability is called a “multi-model” database. Chances are you are getting bogged down by various data models that require support — key-value, tabular, JSON/document and graph. This not only raises your operational expenses, but also slows down your time to market and ultimately revenue growth. Download this free white paper and explore the multi-model concept, its rationale, and how DataStax Enterprise (DSE) is the only database that can help accelerate building and powering distributed, responsive and intelligent cloud applications across multiple data models.
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cloud, data model, multi-model
    
Datastax
Published By: Cisco Spark     Published Date: Jun 22, 2017
The most successful businesses are greater than the sum of their parts. When individuals work together well, they fill in each other's blind spots and build on each other's great ideas. These conversations ultimately help teams be more productive, reduce time-to-market and come up with more innovative ideas. But if your teams are spread across different offices, or working from home, can you create the same collaborative magic? Web-based collaboration tools claim to break down the collaboration barriers that distance can build. Everyone agrees they can reduce the time and cost of travel. And yes, these tools can stream your colleagues' voices, facial expressions, and slide decks into your meeting room, so you can get a clearer picture of verbal and behavioral signals. But if you're researching collaboration platforms, you'll hear skepticism, too. Naysayers declare that: People won’t participate because they’re afraid of digital change. You just can’t trust the security of collaborati
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Cisco Spark
Published By: The Economist Group     Published Date: Aug 16, 2019
Finding new ways to make better, more confident decisions. As a supply chain planning professional, it’s what you do. But if you find yourself working in a siloed environment, the ability to make better decisions is consistently hijacked by the need to create yet another workaround simply to ensure your supply chain lives to see another day. In this eBook, we’ll look at the characteristics of a siloed supply chain environment and identify some of the ways your organization can modernize the planning experience. Ultimately, it comes down to connecting data, people and processes to create the transparency you need to help your organization realize better outcomes for executives, planners, manufacturers, suppliers and most importantly, your customers.
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The Economist Group
Published By: The Economist Group     Published Date: Aug 28, 2019
Finding new ways to make better, more confident decisions. As a supply chain planning professional, it’s what you do. But if you find yourself working in a siloed environment, the ability to make better decisions is consistently hijacked by the need to create yet another workaround simply to ensure your supply chain lives to see another day. In this eBook, we’ll look at the characteristics of a siloed supply chain environment and identify some of the ways your organization can modernize the planning experience. Ultimately, it comes down to connecting data, people and processes to create the transparency you need to help your organization realize better outcomes for executives, planners, manufacturers, suppliers and most importantly, your customers.
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The Economist Group
Published By: The Economist Group     Published Date: Aug 16, 2019
Finding new ways to make better, more confident decisions. As a supply chain planning professional, it’s what you do. But if you find yourself working in a siloed environment, the ability to make better decisions is consistently hijacked by the need to create yet another workaround simply to ensure your supply chain lives to see another day. In this eBook, we’ll look at the characteristics of a siloed supply chain environment and identify some of the ways your organization can modernize the planning experience. Ultimately, it comes down to connecting data, people and processes to create the transparency you need to help your organization realize better outcomes for executives, planners, manufacturers, suppliers and most importantly, your customers.
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The Economist Group
Published By: Wyng     Published Date: Jul 13, 2015
The holiday season has become an increasingly competitive space for retailers over the past few years, with brands struggling to break through the noise to gain customer attention. Not only are brands expected to drive increased sales year over year, but they are also expected to create fun and relevant experiences for customers that ultimately drive engagement and support conversions. This fundamental shift in consumer behavior has complicated retailers’ marketing strategies, but also opens up the opportunity to more accurately target and cater to their different shoppers’ needs during the holidays. Download this ebook to learn how to increase Average Order Value, drive last minute purchases, increase sales, extend in-store shopping experiences, and make use of consumer data to inform future marketing decisions.
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offerpop, retail marketing, customer engagement, consumer data, marketing solutions
    
Wyng
Published By: Dell EMC     Published Date: Aug 06, 2018
IT Transformation is a concept that resonates with companies even more now than it did 12 months ago. It sounds synonymous with digital transformation, but in actuality, IT Transformation is the set of enabling technologies, processes, and focus areas that make effective digital transformation possible. A company that transforms its IT infrastructure no longer has to rely on rigid, manual, siloed, legacy technologies. It sees a boost in IT operational speed, efficiency, scale, and cost effectiveness—tasks are automated, processes streamlined, and resources are freed up. Those IT-level improvements fuel a larger-scale digital transformation, allowing the company to thrive in today’s digital economy. It is able to out-innovate, out-think, and out-pace its competitors—ultimately becoming the disruptor, not the disrupted.
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Dell EMC
Published By: SAS     Published Date: Mar 20, 2019
In today’s crowded analytics marketplace, who can you trust? What’s needed to deliver on the promise of transforming data into real value? And what do CIOs need to cost-effectively and successfully lead their organizations through changing technologies? For an organization to experiment with (and ultimately deploy) analytics, the responsibility falls squarely on the shoulders of IT. IT must provide secure access to lots of high-quality data, a friendly environment for experimentation and discovery, and a method for rapidly deploying and governing models. SAS can support an organization's journey toward becoming a data- and analytics-driven organization. We can help unlock the value by enabling with choices that make sense. Plus, we can show organizations how to get the most out of technology investments.
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SAS
Published By: Brainshark     Published Date: Aug 23, 2016
So what does exceptional sales coaching look like? It helps reps continuously practice, improve, and ultimately master their skills.
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brainshark, b2b, marketing, sales coaching, sales, sales effectiveness, training
    
Brainshark
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