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The ABCs of Choosing a CRM System

White Paper Published By: Vendor Guru
Vendor Guru
Published:  Dec 21, 2007
Type:  White Paper
Length:  10 pages

Since the 1990s, the customer relationship management (CRM) concept has been embraced by the business world as a way to forge, maintain, and improve bonds with customers. Previously, many companies focused mainly on gathering consumer data for their own use. However, once businesses began to understand the value of allowing customers to dialog about their needs, they began implementing more systems that invited customer feedback.



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