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Selecting an Enterprise-Level Email Marketing Vendor

White Paper Published By: Silverpop
Silverpop
Published:  Jan 20, 2007
Type:  White Paper
Length:  19 pages

In the early days of email, online marketers would happily shoot a thousand arrows in the hopes of hitting a lone bull’s eye. But in a channel long since overrun by spam and irrelevant marketing messages, marketers have turned to advanced techniques and technology to ensure their messages are delivered, anticipated and welcomed by recipients.



Tags : 
email vendors, vendors, email marketing, email management, vendor selection