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> AT&T > Sales Force Automation Case Study: TaylorMade Golf, Inc.

Sales Force Automation Case Study: TaylorMade Golf, Inc.

Case Study Published By: AT&T
Published:  Jun 30, 2008
Type:  Case Study
Length:  2 pages

Wholesale sales representatives sell TaylorMade golf clubs, clothing and accessories to more than 10,000 retail outlets. TaylorMade executives concluded that if the company could automate these value-added sales force services, which were requiring more than 60% of the company's 100+ wholesale representatives' in-outlet time, the overhead savings and increase in sales revenue could be significant. Read how TaylorMade addressed this challenge in this case study.

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sales force automation, salesforce automation, salesforce, sales automation, business analytics, inventory, inventory management, wireless, mobile workforce, mobile sales force, outside sales, at&t, att, at&t wireless