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Customer Resource Management and Marketing for the Cellular Retailer

White Paper Published By: Data Guard Systems
Data Guard Systems
Published:  Aug 21, 2009
Type:  White Paper
Length:  8 pages

Customer Resource Management (CRM) and marketing are essential parts of today's cellular/wireless retail business. Given the ever-increasing competition for every consumer dollar, being able to develop effective and directed marketing programs can define the longevity of a cellular retailer's success.



Tags : 
customer resource management, cell phone, telecom, telecommunications, cellular retailer, telecom marketing, crm, customer relationship management, customer loyalty, retention, data guard, data guard systems