HIT Consultant Insightful coverage of healthcare innovation
> Godfrey > Change your mind about B2B direct marketing to change results
 

Change your mind about B2B direct marketing to change results

White Paper Published By: Godfrey
Godfrey
Published:  Oct 24, 2008
Type:  White Paper
Length:  2 pages

Direct marketing has always played a role in B2B marketing programs. But new technologies and audience dynamics are inspiring fresh ways to use strategic, actively-managed and highly-agile database marketing to bring new results. Being successful simply requires a different way of thinking.



Tags : 
godfrey, b2b direct marketing, management thinking, marketer’s thinking, editor’s thinking, web strategist’s thinking