HIT Consultant Insightful coverage of healthcare innovation
> Godfrey > How to Select Partners to Communicate Your News
 

How to Select Partners to Communicate Your News

White Paper Published By: Godfrey
Godfrey
Published:  Oct 24, 2008
Type:  White Paper
Length:  2 pages

With the constantly-changing media landscape and the growing demand for media communication via 2.0 channels, you need to reconsider both your news and the vendor partners on whom you rely to distribute it. It could mean the difference between a purposeful, engaging and long interactive life for even the "smallest" news item, and a costly yet low-impact news distribution program that saps valuable resources. This white paper tells you some key considerations to help guide your selection process.



Tags : 
godfrey, white paper, b to b, business to business, 2.0, vendor, analytics, brand management