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Delivering the Advantages of SOA to Marketing

White Paper Published By: Aprimo, Inc.
Aprimo, Inc.
Published:  Dec 19, 2008
Type:  White Paper
Length:  12 pages

Marketing is a dynamic and fluid business that must anticipate and quickly react to changes in the market. The marketer today must manage increased competitive pressure along with economic fluctuations, industry trends and changes in customer behavior. The combination of rapid changes in the market place with increased competition necessitates a more agile marketer that reacts quickly to changes and can execute programs in less time than their competitors.



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aprimo, marketing challenges, soa, micro marketing, campaign management