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Marketing Productivity Redefined

White Paper Published By: Aprimo, Inc.
Aprimo, Inc.
Published:  Dec 19, 2008
Type:  White Paper
Length:  4 pages

While marketers usually look first to customer facing applications when making technology acquisitions, taking into account the entire marketing value chain--from strategic brief to a personalized communication--is the best way to look at achieving marketing ROI. Too often, investments in customer facing technology fail to account for operational burdens created upstream in the marketing process.



Tags : 
aprimo, marketing productivity, marketing value chain, marketing execution, marketing efficiency