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How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers

White Paper Published By: CDI
CDI
Published:  Feb 10, 2009
Type:  White Paper
Length:  11 pages

White paper or Webinar?  Free trial or sweepstakes?  Learn how to choose the right offer for your next demand generation campaign – a choice that will have more impact on campaign success than any decision you'll make on copy or design.



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connectdirect, cdi, lead generation, high-technology marketers, white papers, webinars, potential leads