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Making the Leap from Supplier to Strategic Business Partner

Case Study Published By: SBE
SBE
Published:  Nov 21, 2008
Type:  Case Study
Length:  5 pages

In today’s business environment, marketing practitioners must attempt to align their marketing efforts with management’s strategic vision. After all, a greater return on investment (ROI) translates into improved marketing effectiveness and increased revenue, profi t, and market share for the same amount of marketing spend.



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