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Marketing Mix Modeling & Optimization - The Science & Utility of Quantifying All-Media ROI

White Paper Published By: Polaris Research, Inc
Polaris Research, Inc
Published:  Jun 16, 2009
Type:  White Paper
Length:  9 pages

Polaris Research, Inc. is a recognized leader in decomposing historical marketing results to determine ROI across the entire media landscape. Our marketing analytics and insights empower companies to optimize spending levels within and across media channels based on individual elasticity and performance to realize millions of dollars in savings. Learn more today!



Tags : 
polaris, marketing mix modeling & optimization, mmm&o, roi. return on investment, market events, elasticity, all-media, analytics, online portal, business intelligence, seo, quality-to-marketing-management-system, qtmms, loyalty, sales, media effectiveness statistic, mes, consumer confidence index, cci, forecasting