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Agency Coordination for Integrated Marketing Campaigns

White Paper Published By: LeapFrog Interactive
LeapFrog Interactive
Published:  Jul 09, 2009
Type:  White Paper
Length:  10 pages

Integrated campaigns involving both traditional and digital marketing channels have demanded that brands utilize multiple agencies when executing a marketing campaign. To seamlessly combine all of these independent agencies, brands need to utilize agency summits, meetings that help get all sides to collaborate, cooperate, and create as a single unit rather than act as rival agencies.

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leapfrog, agency, coordination, cooperation, marketing, advertising, campaign, digital, traditional, collaboration, cooperation