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> Net Atlantic > 15 Trade Secrets of Email Service Providers

15 Trade Secrets of Email Service Providers

White Paper Published By: Net Atlantic
Net Atlantic
Published:  Mar 19, 2010
Type:  White Paper
Length:  11 pages

Net Atlantic's whitepaper, "15 Trade Secrets of Email Service Providers" uncovers the details behind email service providers (ESPs) and their practices. It highlights the differences between an email marketing server and a static web server, the methods used to avoid SPAM, and how ESPs achieve and maintain high deliverability rates. Marketers should know these secrets before embarking on an email marketing strategy, or entering into a deal with an ESP.

Tags : 
net atlantic, esp, email service provider, deliverability, spam, anti-spam