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> ZIGZAG Marketing, Inc. > The Obvious Answer & the Real Answer

The Obvious Answer & the Real Answer

White Paper Published By: ZIGZAG Marketing, Inc.
ZIGZAG Marketing, Inc.
Published:  Feb 13, 2007
Type:  White Paper
Length:  2 pages

During the product planning process we typically gather feedback from customers, sales, services and other stakeholders. The question we don’t ask often enough is, "Why do you need those features?"

Tags : 
product planning, product marketing, product development, product lifecycle management, zigzag