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Using White Papers to Generate Better Sales Leads

White Paper Published By: ZIGZAG Marketing, Inc.
ZIGZAG Marketing, Inc.
Published:  Feb 13, 2007
Type:  White Paper
Length:  1 pages

According to a 2005 survey from the CMO Council and KnowledgeStorm, prospects value white papers more than any other content produced by technology companies. And while most technology companies regularly publish white papers, they fail to get the maximum marketing value for their efforts.



Tags : 
whitepaper marketing, white paper marketing, lead generation, zigzag