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Web 2.0: Engaging Customer Passion

White Paper Published By: SDL Web Content Management Solutions
SDL Web Content Management Solutions
Published:  Jan 22, 2010
Type:  White Paper
Length:  22 pages

This paper examines the ways in which organizations can tap into Web 2.0 interaction as part of the marketing strategy and tactics to create customer engagement by matching your visitors' passion and to figure out the "best fit" for the new opportunities that present themselves.



Tags : 
sdl tridion, a/b, crm, ecm, web 2.0, social networks, dam, wcm, web content management, multisite functionality