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Growing Gift Card Demand Evokes Change

White Paper Published By: CommercialWare
Published:  Mar 06, 2007
Type:  White Paper
Length:  3 pages

Customers enjoy buying and receiving gift cards. The new challenge is for retailers to provide gift cards that mesh with the way customers want to use the cards. Many early systems cannot efficiently support the changes in demand.

Tags : 
customer service, customer interaction service, customer relationship management, gift cards, datavantage, commercialware, ebusiness